Fashion brands display scope of products in November Vogue
Chanel, Valentino and Miu Miu feature new advertising campaigns in the November issue of Condé Nast’s Vogue to remain relevant and stand out among competing apparel and accessories brands.
View ArticleRalph Lauren, Gucci aim for entry-level, holiday surge in December Vanity Fair
Ralph Lauren, Gucci and Prada reasserted entry-level products with new campaigns in the December issue of Condé Nast’s Vanity Fair as affluent consumers venture into the holiday gift-giving season.
View ArticleArmani fetes new watch collection on branded blog
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
View ArticleNet-A-Porter enters print media with branded magazine
Online retailer Net-A-Porter is venturing into the physical realm with its first print magazine “Porter” that will leverage curated editorial content to increase engagement with consumers.
View ArticleGuerlain fuses heritage with current campaigns on new Tumblr
France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
View ArticleChanel, Gucci, Fendi vie for attention with ad repetition in March Vogue
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
View ArticleFashion marketers rely on repetition in April edition of Vogue
Ralph Lauren, Christian Dior and Gucci vied to be the “world's most talked about brand” in the April issue of Condé Nast’s Vogue.
View ArticlePrada, Céline continue philanthropic support of Born Free Africa in Vogue’s...
Prada, Céline and Alexander McQueen are among the participating brands of the Condé Nast-backed Born Free Africa charity initiative in the May issue of Vogue.
View ArticlePrada tells creation story of Candy Florale fragrance with comic book
Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.
View ArticleGucci, Dior aim to capture youth’s attention in Town & Country August edition
Luxury marketers such as Ralph Lauren, Gucci and Dior worked to appeal to younger readers of Hearst lifestyle imprint Town & Country’s August issue.
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